Part 1/6:
The Evolution of a Family Business: A Journey of Resilience and Innovation
Beginning with Simplicity and Determination
The story starts with a humble bamboo stick adorned with baskets on both sides. On one side, there is a basket labeled "Choco Guerrilla," and on the other, a product status display. This setup signifies the early days of a small, determined family enterprise that relied on simple tools and clever positioning. Their initial strategy was straightforward: they found a spot to serve customers, often on the bustling streets, where foot traffic could be captured easily.