Part 10/12:
Innovative SMEs turned adversity into opportunity by developing products suited to the pandemic environment. Cyc introduced fabric masks, selling hundreds over a brief period—an effort that not only generated income but also helped diversify revenue streams. Aligned with government and public health efforts, these masks became part of Singapore’s broader safety measures.
Bus Ads produced social distancing floor stickers and care packs, reinforcing safety protocols while maintaining brand presence. Their commitment to helping clients implement health measures fostered goodwill, offering both practical solutions and emotional reassurance.