Part 6/12:
Pre-pandemic, Bus Ads secured notable contracts, including the Formula 1 event. When COVID-19 hit, project cancellations and reduced outdoor activity threatened survival. Alvin’s leadership centered on resilience—cutting costs, maintaining staff loyalty, and creating innovative safety solutions such as social distancing stickers and care packs. Their messaging emphasized perseverance and community support, highlighting that even industries seemingly in decline can find new avenues to serve and adapt.