Part 3/10:

Cracker Barrel, a well-known southern-style restaurant chain, exemplifies this trend. After launching an ill-fated rebranding effort—including a new logo that enraged conservatives and sparked social media outrage—the company faced a sharp decline in stock value, dropping by 52% over six months. The CEO, Julie Msino, attempted to downplay the situation, claiming that the company’s reputation was "being rebuilt" and that the feedback was positive. However, behind the scenes, the damage was clear, and the company's attempts to appease the woke crowd appeared to have backfired.