Part 8/10:
Even entertainment venues like Zouk nightclub have innovated amid closures. Zouk launched "Cloud Clubbing," live streaming DJs’ sets directly from their homes, creating an immersive experience for their patrons. Over time, the platform evolved to include a broader lifestyle portfolio, featuring interviews with staff and DJs, fitness and yoga classes, and cocktail-making tutorials. This multi-segment approach aimed at maintaining consumer engagement and brand relevance during the restrictions.