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This shift poses a real threat to corporations like Disney, which rely on a model of mass-produced, homogenized content. Smaller creators, including those behind the success of independent comics and YouTube personalities, are gaining traction by tapping into niches that mainstream media ignores or actively dismisses.

The Political and Cultural Implications

The entertainment industry has long been a mirror of societal values, but today it also acts as a battleground for ideological conflicts. From debates about performance-enhancing drugs in sports to conspiracy theories about game-fixing and corruption, there's a sense that many institutions are losing credibility.