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An often-cited issue is the perception that Marvel and Disney are using diversity hiring as a cover for promoting less experienced directors, especially women and minorities. The appointment of a young Black female director for The Marvels has been scrutinized, with some Suggesting that social brownie points influenced casting choices rather than creative merit.
There is concern that studios are prioritizing optics over filmmaking quality, which in turn damages the brand and alienates traditional fanbases loyal to the source material. Historically, Marvel aimed to hire established directors like Sam Raimi or the Russo Brothers, who had proven track records. The current trend seems to favor identity politics over artistic expertise.