Part 2/9:
The Marvels, a $250 million production, has become a case study in what many see as mismanagement and declining audience interest. Despite hefty budgets—factoring in marketing costs believed to be between $125 to $150 million—the film is projected to gross less than $100 million domestically. This figure is catastrophic relative to the investment, with revenue sharing estimated at around 50/50 with Disney, meaning the studio stands to lose heavily.
With such low returns, The Marvels is poised to be another flop, confirming existing fears about the Marvel Cinematic Universe's decline. The film's underperformance isn't just about ticket sales but also points to the sharp disconnect between studio ambitions and audience appetites.