Part 1/11:
The Rise of Alternative Consumer Financing: A New Era in Lending
In recent years, the landscape of consumer financing has undergone a dramatic transformation. Traditionally, large-ticket items such as cars and real estate were predominantly financed through bank loans. However, this paradigm is shifting as more and more smaller purchase items, especially in the e-commerce sector, are now funded via loans provided directly by the platforms themselves. This trend highlights a fundamental change in how consumers access credit and how businesses approach financing.