Part 11/13:
This shift signals that paying double for a badge may soon become obsolete. If Porsche cannot stabilize its financial footing, it risks losing its trade mark of luxury—depreciating faster, costing more to maintain, and ultimately diluting the brand’s iconic status.
What Does This Mean for Buyers?
For consumers, the landscape is changing. Once considered an almost "bulletproof" investment, Porsche ownership now faces new risks—potential depreciation, rising maintenance costs, and a market that no longer uniformly values the brand’s perceived exclusivity. Even loyal owners are scrutinizing whether the brand's allure remains intact or if it’s slipping into irrelevance.