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Adding fuel to the fire, Disney fired a cast member from Snow White for posting images related to her role—specifically a childhood photo of herself in a Snow White costume. This act violated strict Disney policies against sharing in-character or behind-the-scenes content on social media, allegedly because it could break immersion or give a human identity to a fictional character. The fired actress claimed her social media browse was targeted, but evidence suggests she posted several costume pictures before her termination, sometimes without permission, including backstage videos. She criticized Disney, calling the company “the rodent,” indicating she may have been less of a devoted fan and more of a opportunist. This incident underscores the ongoing enforcement of brand protection and character integrity, which Disney appears increasingly strict about, to the point of firing actors over social media posts.