Part 8/10:

One of the core challenges faced by eco-conscious businesses is reducing costs to make sustainable products more accessible to a broader audience. Reliance on premium pricing limits mainstream adoption; thus, innovation in manufacturing and sourcing is needed to drive costs down without compromising values.

Changing Mindsets: From Risks to Opportunities

Industry experts assert that overcoming these challenges requires a shift in mindset—from viewing climate change solely as a threat to seeing it as an engine for innovation and new market creation. This perspective encourages entrepreneurs and established companies alike to recognize sustainability as a source of competitive advantage rather than a burden.