Part 7/10:

The company collaborates with partners in Vietnam and Indonesia, where seamstresses receive wages at least 20% above the regional average, prioritizing fair labor practices. While premium pricing helps sustain these initiatives, it also presents challenges in scaling access to more affordable consumers.

The Business-Sustainability Nexus

Essie’s approach underscores the importance of balancing profitability with social and environmental impact. Despite achieving steady financial performance, the brand recognizes the need for precise measurement of its sustainability metrics, including carbon footprint and emissions. Their goal is to integrate rigorous data-driven assessments while maintaining efficiency and competitive advantage.