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Experts emphasize that wineries like Gomonte embody the broader opportunities that climate change presents. Approximately 50% of these opportunities lie in scaling existing breakthroughs—such as efficient water management, innovative grape varieties, and climate-adapted farming practices—across different regions. The other half involves developing entirely new solutions, which may revolutionize traditional industries.
This mindset encourages entrepreneurs to explore overlooked markets with manageable segments, addressing neglected problems while fostering sustainable growth. Such approaches are not limited to viticulture but extend to other sectors, offering pathways for resilient, climate-smart businesses.