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The duo's closeness on set fueled widespread speculation. Fans and media pointed out their frequent social media posts, which featured seemingly intimate interactions—touches, smiles, and flirtatious exchanges. Social media content often plays a strategic role in Hollywood marketing, and this case was no different.
An intriguing aspect of this situation is how Sweeney seemingly leaned into these rumors as part of her campaign. It appears she understood how to manipulate internet culture—using slow-motion videos, dramatic music, and suggestive captions—to stoke fan interest and drive buzz around the film.