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In the promotional run for her latest romantic comedy, Anyone But You, co-starring Glenn Powell, Sweeney reportedly orchestrated a marketing campaign that blurred the lines between fiction and reality. During interviews, she emphasized the importance of chemistry for a romcom’s success, hinting at her deliberate efforts to portray authentic intimacy on and off-screen. She reportedly took an active role in discussions and ideas to actively engage audiences, knowing that genuine chemistry would translate into box office success.