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"Brain rot" is a term used to describe the hyper-online, rapidly evolving slang used by Gen Alpha and Gen Z. It’s characterized by a jumbled mix of inside jokes, meme references, and intentionally obscure language that often bears little resemblance to traditional slang or even previous internet language. The term has gained notoriety among older internet users and trend-watchers as a reflection of how insular and fast-paced youth communication has become.