Part 9/12:
SAG-AFTRA, in particular, remains vigilant about protecting performers’ rights, emphasizing their commitment to legal and contractual safeguards. However, industry insiders warn that once talent members agree to AI usage in contracts, it could set a precedent that enables studios to indefinitely exploit their likenesses—essentially eroding performers’ control over their own images.
Meanwhile, the WGA perceives AI as an existential threat to writers’ jobs, as prompt-driven content creation could flood the market with AI-generated scripts, diluting the value of human-authored stories and reducing employment opportunities.