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Initially, Hollywood tried to sweep the film's failure under the rug, with some outlets even claiming that Wicked for Good had achieved a "major milestone" after being snubbed by the 2026 Golden Globes. Such attempts at damage control seem increasingly hollow given the dismal box office trajectory.
Indeed, the film's nominations, primarily for best original song (a category it previously would not have qualified for), appear to be more about Hollywood’s desperation to retrofit success rather than genuine acclaim. The songs—criticized as lackluster—fail to salvage the film’s reputation, and many industry insiders see these nominations as symbolic gestures rather than indicators of actual artistic merit.