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Recently, actress Blake Lively has been active promoting the film, encouraging audiences to see it with her signature charm and humor, notably urging viewers to wear florals and see it with friends. Meanwhile, Justin Baloni, the director and co-star, has been doing his own separate press tour. This conspicuous separation has led to speculation and side-eyeing from fans and insiders alike, fueling whispers of on-set disputes or deeper conflicts. Some observers have questioned whether the division hints at personal disagreements, or if it's simply a PR play to keep the promotion focused on different narratives.