Part 14/17:

Meanwhile, on campuses, sorority recruitment videos have become another microcosm of cultural decline and conformity. Young women produce elaborate TikTok videos, showcasing synchronized dances and curated images that resemble cult recruitment tactics—elite, exclusive, and heavily oriented towards appearance and social networking.

The Rituals and the Cult-like Allure

Recruitment involves multiple steps: rounds of open houses, philanthropy activities, sisterhood events, and bid day, where new members sprint to their designated sorority house. The process is meticulously orchestrated, often with high production value, emphasizing shared identity, conformity, and social status.