Part 3/11:

The Illusion of Social Media Buzz

There’s a common misconception that social media buzz equates to the show's popularity. Fans and industry insiders alike often mistake online chatter for genuine engagement. In this case, despite theatrical social media campaigns and fan cams—like those of Smo Ren trending on TikTok—actual viewership data told a different story. The loud minority could not compensate for the silent majority, which simply chose not to tune in.