Part 10/14:

Social media as a breeding ground for identity politics

The rise of TikTok trends like "demure" or "boss girl" exemplify how social media redefines femininity in real-time. These viral videos—ranging from etiquette lessons to exaggerated demure portrayals—highlight how identity and gender are performative and subject to audience reception. While some see it as satire or empowerment, others find it condescending or manipulative, especially when driven by influencers with political or social agendas.