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However, mass adoption remains a challenge. Currently, fewer than 200 million people globally have meaningful exposure to Web 3.0 technologies. Part of the obstacle lies in user experience complexity—for instance, setting up wallets like MetaMask involves technical steps that can deter everyday users.

Navigating the Web 3.0 Landscape: Investment and Adoption

Despite these hurdles, investment flows into Web 3.0 are robust. In the first half of the year alone, venture capital poured over $18 billion USD, on pace to surpass the $32.4 billion invested in 2021. Experts anticipate that future investments will increasingly target real-world use cases, which have the potential to deliver tangible benefits to consumers and industries alike.