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To date, the initiative has attracted over 11.8 million participants, resulting in the planting of approximately one million trees. This activity has a tangible environmental impact, equivalent to saving 21 billion grams of carbon emissions—comparable to roughly 25 round-the-world trips. This innovative approach effectively combines financial engagement with environmental conservation, inspiring millions to contribute to sustainability efforts.

Lessons from Operating in an Emerging Market

Reflecting on their journey, the executive shared crucial lessons for companies operating in emerging markets:

• Focus on Customer Needs: Success hinges on understanding and serving customer needs faithfully. Building loyalty stems from being dependable when users need you most.