Part 7/10:
While the market is ripe with innovative solutions, survival remains difficult. Many circular economy ventures struggle to thrive, primarily because they lack compelling differentiation or scalable business models. Huang emphasizes that in the race for market dominance, profitability is the ultimate gauge of success.
Investors, too, face dilemmas; without robust standards, there's a risk of "greenwashing," where claims of sustainability are exaggerated or unsubstantiated. Huang recommends that investors adopt approaches akin to venture capital—accepting that many startups won't survive, but focusing on the most innovative and scalable solutions with clear profit strategies.