Part 8/12:
Why Do Companies Continue To Use Charcoal?
The inclusion of charcoal in products is largely driven by consumer demand and the power of visual branding. Its black color provides a trendy, edgy aesthetic that screams “detox” and “purification,” making products more appealing on the shelves. Many manufacturers prefer this marketing approach, even as scientific backing remains weak.
Furthermore, some brands avoid making definitive claims about efficacy, instead highlighting “natural” or “purifying” aspects to attract health-conscious consumers.