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Despite the disruptions caused by the COVID-19 pandemic, the region’s popularity has persisted. Prime residential properties across the world's top ski resorts, including Niseko, have seen asking prices increase substantially—more than 20% last year alone and over 30% since 2020. This upward trajectory underscores a strong demand driven by ongoing interest in both tourism and real estate investment.

Resilience of the Property Market Amid Global Challenges

Interestingly, even during the pandemic when international travel was largely halted, land prices in Niseko continued to grow at a rate of about 12% in 2022. The weakening Japanese Yen further amplified demand, making property investment more attractive to foreign buyers.