Part 6/13:

JoJo openly admits that she is a master at self-marketing, claiming she cannot run a marketing firm because all she knows is how to promote herself. This self-awareness about her brand’s manipulative nature underscores her strategic understanding of social media dynamics but also reveals a troubling narcissism that many see as pathological.

A recent article about Generation Z notes that today’s youth are increasingly skilled at self-promotion, often to the detriment of genuine identity. The shift from covert narcissism in earlier generations to overt narcissism among social media-famous personalities like Siwa is evident. She appears to view herself as a self-brand, a commodity whose primary purpose is to generate reactions, regardless of whether they are positive or negative.