Part 7/9:
Both content creators and builders acknowledge the stress involved in maintaining their income streams. Dong, with over 640,000 subscribers, works hard to post three to four videos weekly, balancing quality and quantity. His manager, Leanne, helps brainstorm new ideas, often suggesting filming in unique locations such as Sentosa or even creatively themed environments like a “hell” museum to attract viewers.
Despite the success, the pressure to meet viewer expectations and secure sponsors remains high. Dong mentions how recent videos failed to hit the target of 100,000 views within days, which could impact sponsorship deals—his main revenue source alongside YouTube ads.