Part 4/11:

• Shorter booking windows: Spontaneity and flexibility dominate, with travelers booking trips closer to their departure dates.

These shifts suggest that destinations and service providers must adapt products and marketing strategies to meet evolving expectations.

Strategic Incentives and Destination Competition

In an effort to lure international visitors back, countries like Hong Kong have launched innovative campaigns such as offering 500,000 free flights. Such incentives are aimed at capturing the pent-up demand and can be highly effective, especially when combined with high-quality infrastructure, airport facilities, and pleasant travel experiences.