Part 3/11:

Pre-pandemic, Chinese tourists dramatically reshaped the global tourism industry—they traveled in massive volume, spent lavishly, and paid in innovative ways that transformed international markets. However, post-pandemic, the profile of the Chinese traveler is evolving, marked by new habits and heightened priorities.

Industry experts have identified the four S’s as key new trends:

• Safety consciousness: Travelers are placing a premium on health and safety considerations.

• Smaller travel groups: Preferring intimate, socially distanced trips.

• Sustainability: The younger generation of Chinese travelers shows an increased awareness of environmental issues, actively seeking environmentally friendly options.