Part 7/11:
Initially, the journey into organizing was driven by strategic outreach to gain clients. The organizer and their co-founder collaborated with influencers, providing free services in exchange for social media promotion. They also set up a website to reach more clients through online searches and built a portfolio by organizing their own homes, neighbors’ houses, and relatives’ spaces. These efforts helped establish their brand and attract paying customers.
Over time, refining their approach and collecting before-and-after photos boosted their confidence and credibility. This continuous process of trial, error, and learning laid a strong foundation for their growing business.