Part 2/15:

TV ratings for women’s sports have surged; notably, the final of the women’s college basketball national championship in 2024 attracted more viewers than the men’s. This uptick in audience engagement is presenting lucrative commercial opportunities. Research by McKenzie has revealed that from 2022 to 2024, revenue generated by women’s sports grew 4.5 times faster than that of men’s sports. By 2030, the sector could be worth at least $2.5 billion, indicating a promising economic horizon.