Part 4/13:

Discussions surrounding the demographics of successful touring artists highlight a significant shift. Data indicates a decline in the average age of top touring musicians—from the 30s in the early 2000s to nearly 48 today. Meanwhile, the most commercially successful ticket sellers in recent years, such as Coldplay, Taylor Swift, and Morgan Wallen, tend to be older artists, with only a single Gen Z artist, Olivia Rodrigo, ranking in the top 10 for ticket sales.