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One of the most recent examples of Disney’s controversial strategy was the world premiere of the live-action The Little Mermaid. Despite controversy surrounding the content and themes, Disney chose to feature drag queen Nino West (real name Andrew Levitt) at the event. During the evening at the Dolby Theater in Hollywood, West interacted closely with cast members like Melissa McCarthy, who portrays Ursula. West publicly praised the movie and Disney, describing the event as a “magical celebration,” and shared their enthusiasm for the project on social media.