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Adding fuel to the fire was the mainstream media’s portrayal of the film and its star, Halle Bailey. An incident involving Entertainment Tonight (ET)—a well-known entertainment news outlet—brought further controversy into focus. ET posted a seemingly innocuous picture of Bailey as Ariel alongside captions and reactions that quickly became memes themselves. One particular tweet showcased Bailey's image, accompanied by captions that many users found cringe-worthy or unflattering.