Part 10/12:
YouTube and other digital platforms are also significant players, with a combined content spend of approximately $32 billion in 2024, outpacing traditional Hollywood investments. This highlights the shifting focus toward independent creators, user-generated content, and niche streaming.
The industry is in a state of flux—cinemas are struggling, but new models like themed entertainment complexes, exclusive merchandise, and experiential events could revitalize interest. For example, branded “Netflix theaters” or sports-focused venues might become the next frontier for entertainment.