Part 6/12:
Amidst this evolution, Artificial Intelligence looms large as both a potential savior and a cultural concern. Studios are eyeing AI to reduce production costs—especially as rising budgets make traditional filmmaking more challenging. Copyright issues and star rights (like Morgan Freeman’s voice) highlight ongoing conflicts but also underscore the industry’s push toward automation.
AI-generated actors and personalities may soon populate marketing campaigns, interviews, and even films, bypassing star salaries altogether. The concept of creating full-blown digital personalities capable of publicity and fan engagement is increasingly plausible—and controversial.