Part 3/12:

The Focus on Sports and International Markets

A significant portion of the new investments is directed toward sports and sports-adjacent content. The recent $76 billion NBA deal involving NBCUniversal, Amazon, and ESPN exemplifies this trend. Meanwhile, Paramount has inked a $7.7 billion agreement for UFC broadcasting rights starting next year.

This shift isn't just about content; it's about stakes in burgeoning ecosystems like sports betting. By securing rights to major sports leagues and events, these companies aim to capitalize on the multibillion-dollar gambling industry, which could become a massive revenue generator if regulatory hurdles are cleared.