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The downward trend extends beyond The Mandalorian, impacting Disney’s broader portfolio, including Marvel and other content producing sections. The company’s strategic focus on streaming as a core pillar appears to be faltering as subscriber numbers dwindle, and brand engagement diminishes.
This period also coincides with Disney’s efforts at internal communications and public relations, where Disney executives attempted to maintain a positive outlook despite mounting evidence of audience and financial setbacks. However, the reality on the ground suggests a more troubling picture: fans are turning away, and stock prices are reflecting this confidence crisis, with Disney stocks experiencing noticeable declines following the earnings release.