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A notable example is Sony, which has begun scaling back its operations in China. Chinese consumers observed that Sony’s WeChat service account displayed a self-cancellation notice and that the mobile section of Sony’s Chinese website disappeared. Sony Xperia’s official accounts have gone inactive, and certain product lines have been quietly removed from Chinese digital storefronts. An anonymous industry insider suggests that declining smartphone sales and the reassessment of service centers indicate a re-evaluation of Japanese presence in China, coupled with growing insecurity among Japanese expatriates and their families, some of whom are returning to Japan.
Sector-by-Sector Withdrawals and Restructuring
The trend of Japanese corporate withdrawal spans industries: