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Although merchandise for Zootopia has previously been modest, Disney is now pushing for a massive global merchandising campaign, particularly targeting Asia. Animal plushies, toys, and character-based paraphernalia are expected to proliferate, matching or even surpassing the support levels seen with Frozen.
This effort is not simply about marketing; it reflects a broader strategic goal:
Reclaim dominance in China by turning Zootopia into a cultural phenomenon, with the franchise at the center of Disney’s Asian ambitions for the next decade.