Part 6/12:
Zootopia has emerged as a critical asset in Disney's portfolio, especially considering recent challenges with other franchises like Marvel and Star Wars in China. The franchise's poise and appeal—particularly among younger audiences—offer a unique vehicle to re-establish Disney’s cultural footprint there. Disney aims to replicate the success of Frozen or Inside Out on a much larger scale in Asia, with merchandise and theme park tie-ins poised to follow.