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Disney and Marvel's Crisis of Confidence: A Deep Dive into the Recent Failures and Internal Struggles
In early 2023, Disney's then-CEO Bob Iger made waves with a clear message during Morgan Stanley’s annual technology, media, and telecom conference: the company would prioritize quality over quantity. This stance signaled a significant shift from the previous strategy of flooding the market with content, particularly within Disney’s expansive Marvel universe. Iger reiterated this commitment multiple times throughout 2023 and into 2024, emphasizing that focusing on fewer, better films and series was key to revitalizing Disney’s battered film slate.