Part 3/14:

Budgets for elite projects continue to inflate grotesquely, with top-tier streaming shows and blockbuster films costing anywhere between $150 million to $300 million each, a figure that defies common sense given the decreasing audience reach. For example, Marvel’s She-Hulk and Secret Invasion reportedly had huge budgets but failed to garner the anticipated viewership. Disney’s response was to throw more money into marketing—up to $200 million for promotional campaigns—that struggles to translate into box office or streaming success.