Part 5/12:
Recent weeks have highlighted this trend vividly. The controversy surrounding Sydney Sweeney’s American Eagle jeans campaign, which broke away from woke marketing disasters like Dylan Mulvaney's Bud Light fiasco, yielded surprising results. The campaign's success, including a $400 million boost in market cap and increased foot traffic, demonstrated that consumers respond positively to authentic, non-woke advertising.
Comments comparing the ads to Nazi propaganda—expressed by critics and scholars—highlight the intense reactions some woke critics still harbor. However, the overall response suggests a growing appetite for traditional, straightforward content.