Part 7/11:
Additionally, the franchise’s evolution seems to be driven more by ego and marketing agendas than by a coherent creative vision. Kathleen Kennedy’s ongoing tenure as Lucasfilm president and the plethora of announced projects—but with few actual releases—highlight what many see as a lack of direction. The frequent firing or sidelining of creative teams, coupled with a focus on diversity over storytelling, has led to an identity crisis: is Star Wars still about epic space fantasy, or has it become a marketing facade or social platform?