Part 5/10:
Lack of Effective Marketing: Sony's marketing efforts were insufficient to generate the necessary buzz or word-of-mouth momentum.
Intense Competition: The marketplace was saturated with high-quality titles, leaving little room for another hero shooter with controversial social messaging.
Excessive Focus on Identity Politics: Many players felt turned off by the overt political messaging, pronouns, and diversity initiatives embedded into the game's design and promotion—elements they simply wanted to avoid in favor of pure entertainment.
Additional factors include internal development struggles, the backlash from the gaming community, and adverse reviews that further tarnished the game’s reputation.