Part 10/12:

A typical example is a recent game where the viewer could not find the Mavs in any standard TV listing or prominent sports channel, forcing fans to resort to Google searches or alternative sources just to locate the game. This inconvenience hampers casual fans' experience and diminishes viewer engagement.

The League’s Future: Challenges and Opportunities

The NBA is facing a paradoxical moment. While the quality of play and competitiveness are at a high point, leadership and image management are lagging. The league's handling—or mishandling—of fan behavior, coupled with controversies surrounding players and gambling, threaten to tarnish its reputation.